Draft for Mitch's approval Prepared 17 September 2026
St Paul's Primary School, Karratha
Mitchell Bristow
LinkedIn Growth Plan
What is on Mitch's profile today and what it did, who else in his space has the audience and what they post, the angles he can own, a rewrite of the profile, ten post drafts on a fortnightly calendar, and every question to ask him in the monthly sessions that feed them. Nothing here goes live until Mitch has read and approved it.
572
Followers today (17 Sep 2026)
7
Original posts in the last 12 months
3,572
Impressions on his best post
1 / fortnight
Posting cadence, 2 posts recorded per monthly session
What this is and how to use it
Mitch's best posts are short, personal milestones with a photo. His long reflections reach other principals steadily but rarely get comments, and he posts too rarely to build momentum. His two strongest stories this year, joining the ACPPA Board and the enrolment growth, have barely been told. This plan fixes all three.
Who this is for
Chris runs the account, Mitch approves every word. Each post and profile section has a copy button so the approved text can be pasted straight into LinkedIn.
Where the numbers come from
Mitch's live LinkedIn profile, every post and repost back to his January 2025 start, and his comments, read on 17 September 2026. Enrolment figures are from the St Paul's Marketing Impact Report 2025.
What the amber boxes mean
Anything marked [ASK MITCH] is a real gap that only Mitch can fill. Nothing in those gaps has been invented. Every one of them is covered by a question in Part 5.
The operating rhythm
One post every fortnight. Once a month Chris and Mitch sit down, Chris asks the five to ten questions listed for that session, the recording is transcribed, and two posts come out of it in Mitch's voice. Mitch approves both, they go out a fortnight apart. Posts 1, 3, 5, 6 and 7 are close to ready now.
What is still needed
Three gaps limit how accurate the audit and voice guide can be
Open items before the plan is final
Raw Q&A transcripts. None were in Drive. Mitch's five long posts were shaped by us from voice interviews, so the voice guide is built on shaped copy plus his own unedited comments and short posts. With the raw transcripts the guide can be tightened against how he actually talks.
Voice memo 7 (St Paul's Primary School 7.m4a, August 2026). In Drive, untranscribed. It may already answer some of the [ASK MITCH] gaps in Part 4.
A full analytics export. Only today's profile snapshot is available: 572 followers, 500+ connections, and for the last 7 days 87 profile views, 16 search appearances and 13 post impressions. A 90 day export from his analytics page gives a proper baseline.
Two things to check before anything goes live
Other principals' posts. None were supplied, so the only benchmark used is engagement on posts Mitch himself reposted.
Student photos. Every photo suggestion assumes St Paul's media consent is in place for any child shown.
What was deliberately not used
The LinkedIn Planner posts from August to October 2025 were never published and are our drafts, not Mitch's words, so they were not used as voice evidence.
The fortnightly calendar
Ten posts, one every second Tuesday from 22 September, with a break over Christmas. Teal means the post is close to ready; amber means it needs Mitch's answers from a session first.
Tue 22 Sep 2026
1. The school holidays are not a perk of the job
Close to ready
Tue 6 Oct 2026
2. From 360 to 440 students
Needs session 1 answers by Fri 2 Oct
Tue 20 Oct 2026
3. The induction mistake that changed how I lead
Close to ready, one gap from session 1
Tue 3 Nov 2026
7. What I look for when a Perth teacher applies
Close to ready, one gap from session 2
Tue 17 Nov 2026
5. A question for principals about graduate teachers
Close to ready, one check from session 2
Tue 1 Dec 2026
6. What Year 6 students worry about
Close to ready, one moment from session 3
Tue 15 Dec 2026
8. A staff shout out
Needs session 3 answers
Sun 17 Jan 2027
10. Two years in Karratha
Needs session 4 answers
Tue 2 Feb 2027
4. A real Tuesday as a Pilbara principal
Needs session 4 answers
Tue 16 Feb 2027
9. Mistakes new principals make
Needs session 5 answers
No posts between 16 December and 16 January; his audience is on leave and reach drops. The January and February dates assume Term 1 2027 starts in the first week of February, check them against the CEWA calendar.
How the sessions map to the posts
Session
When
Questions to ask (Part 5)
Posts it produces
Session 1
This week, by Fri 2 Oct at the latest
Q3, Q4, Q8, Q6, plus the profile confirmations
Post 2 (6 Oct) and Post 3 (20 Oct)
Session 2
Mid October
Q5, Q11, Q12
Post 7 (3 Nov) and Post 5 (17 Nov)
Session 3
Mid November
Q13, Q2
Post 6 (1 Dec) and Post 8 (15 Dec)
Session 4
December, before the break
Q10, Q14, Q1
Post 10 (17 Jan) and Post 4 (2 Feb)
Session 5
Early February
Q7, Q9
Post 9 (16 Feb) and the first post of the next run
The strategy in one page
What Mitch is trying to become, and the five moves that get him there
The position to own
The most visible primary school principal voice in WA Catholic education, and the person people think of on regional school leadership, enrolment growth and attracting staff to the Pilbara. Nobody else in his network is posting from that seat.
Move 1: Fix the profile once
Headline, About, Featured, banner and Experience in one sitting (Part 3). Every comment he leaves afterwards carries the new headline, so this compounds.
Move 2: Tell the two untold stories first
The enrolment growth and the ACPPA Board seat are his strongest proof and neither has had a post of its own. They go out in the first two months.
Move 3: Post like his best posts
Shorter, more personal, with a real photo, closing on a question where it fits. His own data says that format gets three to nine times more comments than his long reflections.
Move 4: Show up in other people's feeds
Five real comments and fifteen connection requests a week, aimed at WA principals, CEWA leaders, interstate ACPPA colleagues and Pilbara community leaders. This is where most of the follower growth comes from.
Move 5: One session a month, two posts a fortnight apart
Chris asks the questions, the transcript becomes two posts in Mitch's words, Mitch approves, Chris schedules. Sustainable for a serving principal, and every post is built from something he actually said.
Next steps
Book session 1 with Mitch this week. Ask Q3, Q4, Q8 and Q6 from Part 5, plus the profile confirmations, and record it. Post 2 needs the answers by Friday 2 October.
Mitch approves Post 1 by Monday 21 September, or the calendar shifts one fortnight.
Mitch approves the headline, About and Experience copy in Part 3. Chris updates the profile in one sitting (about 45 minutes) and Mitch verifies his profile with his school email himself.
Mitch stops reposting vendor and SAL content. It blurs what he stands for with his audience.
Fill the peer benchmark table in Part 2 with real follower counts and their three best posts, so Mitch can see exactly who he is measuring against.
After four posts, read his analytics and move the posting time if another slot does better. Log followers, profile views and search appearances on the first of each month.
Part 1: What he has posted and what it did
Every original post, ranked by reach. Read from Mitch's own account, 17 September 2026.
Personal milestones with a photo win. Peer topics hold steady. The ACPPA Board news, his strongest credential this year, went out as a comment on a reshare and reached 379 people.
Impressions per original post
Impressions are how many times LinkedIn showed the post on someone's screen. LinkedIn only shows relative dates, so months are approximate.
Today we opened our new playground
3,572
Today I started my new adventure as the Principal of St Paul's
1,959
A great story and a great person (reshare)
1,470
Nobody truly understands what the role of principal is like
1,401
How strong transitions set students up for life
1,377
What makes a great teacher in 2026?
1,240
The end of a school year is anything but quiet
812
What we look for when we welcome new educators
664
Honoured to represent WA (ACPPA Board, on a reshare)
379
Connection between our two schools (reshared podcast)
320
Short personal milestone with a photoEvery other post and reshare
Post (opening line)
Posted
Format
Words
Impressions
Reactions
Comments
Reposts
Engagement rate
Today we opened our new playground
Before Jan 2025
Photo, personal milestone
58
3,572
87
17
0
2.9%
Today I started my new adventure as the Principal of St Paul's
Jan 2025
Photo, personal milestone
69
1,959
79
18
0
5.0%
A great story and a great person
About Nov 2025
One line on a reshared post
7
1,470
4
1
0
0.3%
Nobody truly understands what the role of principal is like, except another principal
Aug 2026
Text only
333
1,401
35
4
1
2.9%
How strong transitions set students up for life
About Oct 2025
Text only
449
1,377
41
2
0
3.1%
What makes a great teacher in 2026?
About Mar 2026
Text only
484
1,240
40
6
5
4.1%
The end of a school year is anything but quiet
About Dec 2025
Text only
490
812
30
0
0
3.7%
What we look for when we welcome new educators to St Paul's
About Dec 2025
Text with bold headings
506
664
18
0
0
2.7%
Honoured to represent Western Australia (ACPPA Board)
About Mar 2026
Comment on a reshared ACPPA post, photo
123
379
30
0
0
7.9%
It was great to highlight the connection between our two schools
2025
One line on a reshared podcast
13
320
5
0
0
1.6%
Engagement rate is reactions plus comments plus reposts, divided by impressions.
What worked and why
Personal milestones with a photo win. The playground opening and his first day at St Paul's are his two biggest posts. Both are under 70 words, with a real photo and a moment people want to congratulate. They drew 17 and 18 comments, roughly three to nine times more than his long posts. Comments are what LinkedIn rewards most, so those posts travelled furthest.
Peer topics hold steady. "Nobody truly understands what the role of principal is like", "How strong transitions set students up for life" and "What makes a great teacher in 2026?" each reached 1,200 to 1,400 people. That is the principal and teacher audience responding to their own profession.
A question hook plus practical advice gets shared. "What makes a great teacher in 2026?" got 5 reposts, the most of any post. It opens with a question every educator has an answer to and gives advice other leaders want to pass on.
What underperformed and why
The ACPPA Board news was buried. Being elected WA director on the national board is his strongest credential this year. It went out as a comment on ACPPA's post, and the comment never actually says he joined the board. It had the highest engagement rate of anything he has posted (7.9%) but only 379 impressions. People liked it; the reshare format limited how far it went.
"What we look for when we welcome new educators" was too long and too much like a guide. At 506 words with fancy bold headings (special Unicode characters that look odd on some phones and are read out badly by screen readers), posted in the December holidays, it got 664 impressions and no comments.
"The end of a school year is anything but quiet" covered two topics. It tried to do the end of one year and the start of the next in 490 words. It reached 812 people with no comments.
The long posts give readers nothing to reply to. They close on a belief, which suits him and should stay. Some posts still need an honest question so principals have a reason to comment.
How often he posts
7 original posts in the last 12 months, roughly one every 7 to 8 weeks.
Nothing of his own from March to late August 2026, about 5 months.
About 30 plain reposts in the same period, mostly Ben Will, CPPA WA and ACPPA. A repost with no words from him does very little for his own reach or profile views.
Some reposts are off message for his audience: a CPPA sponsor spotlight for Woods Furniture, and two SAL posts about Google Ads. Recommendation: he stops reposting vendor and SAL content. It confuses what he stands for.
What he comments on
6 visible comments since January 2025. Four are one line congratulations (Ben Will joining the ACPPA Board, Kieran Parkes' Year 7 model, Steve Halley-Wright's appointment) and one is a condolence for Keith Newton of ACEL WA.
One substantive comment, on Ben Will's post that the breaks are not a bonus. It is the best thing he has written on LinkedIn this year and it becomes Post 1 in Part 4.
Almost all of it stays inside his close circle. He is not commenting on posts from principals outside that group, CEWA leaders, regional teachers or Pilbara community leaders. That is the biggest missed growth lever.
Mitch voice guide
Use these rules for every post. Each quote comes from his published posts or comments.
Rule
Evidence from Mitch
1. Open with a plain belief or a straight question. No stats, greetings or "excited to share".
"Nobody truly understands what the role of principal is like, except another principal."
2. Stay calm and measured. He states things; he does not sell them.
"That is not something I say to be dramatic."
3. Write in full, medium length sentences with almost no contractions. Avoid clipped three to five word lines; they read as AI.
"Investing in yourself is not time taken away from the job."
4. Children and relationships come before results. The results follow the relationships.
"If a teacher genuinely cares for children, the learning will follow."
5. Prove points with his own life: a dad, 20 years in schools, a mistake he learned from.
"Early in my career I rushed this step and it caused issues later on, which taught me how important a clear induction is."
6. Faith gets one natural line, not a sermon.
"I want to know your faith is part of who you are and how it guides you."
7. Name the place and the people. The region is part of the point.
"In a town like Karratha, that sense of continuity matters."
8. Close on a principle, not a call to action.
"When transitions are done well, children do not just adapt, they soar."
Phrases he returns to
"known" (a child who is known), "belong", "energy" ("where is your energy level out of ten"), "people like us do things like this", "the whole child", "walk through the gate". He leans on "genuine" and "genuinely"; keep it to once a post at most.
How much he talks about each theme
Staff and children in almost every post, community and the region in about half, faith lightly, and himself personally very little. The two posts where he was most personal were his two best performers.
House rules for his copy
No sentence starts with "But" or "And", no hyphens or em dashes, no emojis in posts (he has only used one, in a comment reply), and no fancy Unicode bold.
Content pillars he can own
Content pillars are the three to five recurring topics a person becomes known for. Every post sits under one.
Pillar
Why him
Who it reaches
Evidence
Example post title
1. Leading a school in the Pilbara
Twelve years leading in Perth metro schools, then moved his family to Karratha in 2025. Very few WA principals post about regional leadership.
Teachers weighing a regional move, CEWA and diocesan leaders, Pilbara business and community leaders facing the same staffing problems
Gap. His move north post drew 18 comments, yet Karratha only appears in passing since.
What I tell Perth teachers who ask whether Karratha is worth it
2. Growing a school families choose
Enrolments grew from roughly 360 to just over 440. The school is full for 2026 ahead of schedule and in triple stream discussions. It also has a Kindy to Year 12 pathway with St Luke's College.
Principals facing flat or falling enrolments, CEWA and diocesan leadership
Transitions post reached 1,377. He has never posted about the growth.
From 360 to 440 students: what changed at St Paul's
3. Attracting and keeping great staff
Hires teachers moving from Perth and interstate, runs a structured induction, and built the "people like us" culture
Principals, deputies, teachers and graduates
"What makes a great teacher in 2026?" got the most reposts (5)
The question I ask every applicant that has nothing to do with teaching
4. The principal's job from the inside
WA Director on the ACPPA Board, active in CPPA WA, and cohost of the Principals with Principles podcast
Principals nationally, aspiring leaders, the CPPA and ACPPA networks, education consultants
The principal network post reached 1,401 with 4 comments. Ben Will's breaks post, which Mitch commented on, got 69 reactions and 11 comments.
The school holidays are not a perk of the job
Part 2: Who has the audience, and what they post
The people with the biggest followings in Mitch's space are mostly former principals who now write, speak or run a business full time. The serving principals who stand out do one thing consistently: they post from inside the job, in their own voice, about one or two themes, and they turn up in other people's comments. Mitch has a seat none of them have, a growing regional Catholic school in the Pilbara.
How this table was built, and what still needs filling
Names and what they post come from public sources listed in the footer, read 17 September 2026. LinkedIn does not show follower counts or post analytics to the open web, so the counts below are [FILL IN] unless a source stated one. The fastest way to fill them: open each profile from Mitch's account (the same way his own audit was done), note the follower count, and copy the opening line and reaction count of their three most engaged posts from the last six months. Do not guess the numbers.
Who
Seat
Followers
What they post, and why it works
What Mitch takes from it
Ben Will
Principal, WA. ACPPA Board. Cohost with Mitch, Principals with Principles
[FILL IN]
Short, honest posts about the reality of the job. His "the breaks are not a bonus" post drew 69 reactions and 11 comments, more comments than any of Mitch's long posts.
Closest like for like. Post from inside the job, keep it short, invite a reply. Comment on each other's posts every time; it puts both in front of the other's network.
Dr Darnelle Pretorius
Principal, Swan Christian College, Perth (largest of SCEA's seven schools)
[FILL IN]
The only Australian on a June 2026 list of 30 principals to follow. Long form reflections on grace in school leadership and team dynamics, described as among the most substantive writing from any sitting Australian principal.
A WA principal is already being noticed nationally for one clear theme. Mitch's equivalent theme is regional leadership and growth. Connect and comment on her posts; the audiences overlap.
Adam Voigt
Former principal, founder of Real Schools. Speaker at ACEL and state principal conferences
[FILL IN]
School culture, restorative practice, advocacy for teachers and leaders. Three decades in schools, now posts almost daily because it is his business.
Do not try to match his volume. Take the pattern: one recognisable stance (culture first), repeated in different stories.
Dr Paul Browning
Former principal, St Paul's School Brisbane. Author and speaker on leadership and school culture
[FILL IN]
Trust and culture in schools, told through what he did as a principal, with a book behind it.
Proof he lived it is what gives the posts weight. Mitch's proof is the enrolment growth; use it the same way.
George Couros
Former division principal, Alberta, Canada. Author, The Innovator's Mindset
Hundreds of thousands (stated in source)
Innovation, school culture and leadership, almost always framed as a short story with one takeaway. Ends on a question or a reframe.
The ceiling for this niche. Shows short, personal and consistent beats long and occasional, which is exactly what Mitch's own data says.
Eric Sheninger
Former principal, New Jersey. CEO Aspire Change EDU
18,000+ (stated in source)
Over 2,000 posts on digital leadership and instructional practice. Volume and consistency over a decade.
Consistency is the whole game. A fortnightly post held for two years beats a burst of ten and then silence, which is what happened from March to August this year.
Add two or three more serving Catholic principals from WA and interstate once Mitch names who he already reads. Ask him in session 1 (Q12).
The organisations he should be visible in
Follow, comment on, and where he has a real role, be tagged by. A comment on these pages puts his name in front of the exact people he wants following him.
ACPPA
Australian Catholic Primary Principals Association. He is the WA Director on the Board. Every ACPPA post is a chance to add a WA view in the comments, and Post 5 asks ACPPA to be tagged.
CPPA WA
Catholic Primary Principals' Association of WA. His home network. Most of his reposts come from here; the change is to add his own two sentences each time instead of a plain repost.
CEWA
Catholic Education Western Australia, the system St Paul's belongs to. System leaders decide on triple stream and on staffing support. Comment on CEWA's posts about regional schools and staffing.
ACEL WA
Australian Council for Educational Leaders. Cross sector, so it reaches government and independent principals as well as Catholic ones.
St Luke's College, Karratha
The Kindy to Year 12 pathway partner. Tag them on every transition post (Post 6). Their audience is exactly the Karratha families and staff he wants.
Principals with Principles podcast
His and Ben's own platform. Every episode is a post and a Featured item. The podcast is the proof he is a peer voice beyond his own school.
City of Karratha and Pilbara employers
Council, the chamber of commerce and the community teams at the major local employers. They share the same staffing and housing problems and they are who a Pilbara community leader connects with.
The Educator K/12 and the Australian Education Awards
The trade press that publishes the "principals to follow" and "Principal of the Year" lists. Being on one of these is how a WA principal gets noticed nationally. A consistent LinkedIn presence is the entry ticket.
Teacher pipelines
Education faculties at Curtin, ECU, Notre Dame and UWA, and their final year student groups. Future regional hires; Post 7 and Post 10 are written for them.
What is working on LinkedIn right now
General platform findings from third party LinkedIn algorithm studies published in 2026, cross checked against Mitch's own numbers. Treat the percentages as platform wide averages, not as his.
Finding (platform wide, 2026)
What Mitch's own data says
What we do with it
Text only posts average about 2% engagement. Document (PDF carousel) posts average about 6.6% and native video about 5.6%.
His two photo milestone posts ran at 2.9% and 5.0%. His text only long posts ran 2.7% to 4.1%, above the platform average, so his audience does read him.
Keep text as the base, add a real photo to every post, and test one carousel (Post 4, the day in the life) and one short captioned video (Post 9, the podcast clip).
Posts with an external link get roughly 60% less reach than posts without one.
His podcast reshares (320 and 379 impressions) were his lowest reach posts.
No links in the body. Podcast, episode and employment page links go in the first comment.
Personal stories tied to a professional insight, with specific numbers, outperform promotional content. Posts that end on a direct question get more comments.
His first day and playground posts, both personal and both under 70 words, drew 17 and 18 comments. His long reflections drew 0 to 6.
Every post is built from a specific story he told in a session. Half of them close on a question.
Replying to comments in the first 30 to 60 minutes is associated with far more total comments and views, because early activity tells LinkedIn to keep showing the post.
Not measured yet.
Tuesday 7:00am posting time with Mitch replying before the bell. It is the first item in his weekly routine in Part 3.
Plain reposts with no comment add almost nothing to the reposter's reach.
About 30 plain reposts in 12 months. None of them show in his top posts.
Stop plain reposting. If something is worth sharing, add two sentences of his own view.
The angles we attack
Four pillars, each with the proof it rests on and the formats it uses. Every post in Part 4 sits under one of these.
1Leading a school in the Pilbara
Why him: twelve years leading in Perth, then moved his family to Karratha. Very few WA principals post about regional leadership, and none from a growing Catholic school.
Formats: day in the life carousel, personal anniversary post, "what I tell Perth teachers" contrarian take.
Posts: 4, 7, 10.
2Growing a school families choose
Why him: 360 to over 440 students, full for 2026 ahead of schedule, triple stream on the table, Kindy to Year 12 pathway with St Luke's. He has never posted it.
Formats: numbers post with the real figures, story from the school, transition post tagging St Luke's.
Posts: 2, 6.
3Attracting and keeping great staff
Why him: hires from Perth and interstate, runs a structured induction, built the "people like us do things like this" culture. His most reposted post is on this theme.
Formats: lesson learned, staff shout out with a tag, hiring season advice.
Posts: 3, 8.
4The principal's job from the inside
Why him: WA Director on the ACPPA Board, active in CPPA WA, cohost of Principals with Principles. His principal network post reached 1,401.
Formats: contrarian take, question to principals, numbered lessons from the podcast with a video clip.
Posts: 1, 5, 9.
The rule for every post: one story he actually told, one pillar, one real photo, under 300 words, in his voice (Part 1 voice guide), no link in the body, and a reason for a principal to reply.
Part 3: Profile optimisation
His profile currently looks like any principal's. The headline is just his job title, the About section is three general sentences, there is no Featured section, the banner is LinkedIn's default grey, and none of his Experience entries has a description. His ACPPA Board seat and the podcast do not appear anywhere. Fixing all of this takes about 45 minutes once he approves the copy.
Headline
The headline is the line under his name. It shows beside every post, comment and search result, and LinkedIn search reads it heavily. It can be up to 220 characters.
Recommended
Helping a regional Catholic school grow from 360 to 440+ students | Principal, St Paul's Primary School, Karratha | ACPPA Board Director (WA) | Cohost, Principals with Principles podcast
Alternative, if he prefers less focus on numbers
Principal, St Paul's Primary School, Karratha | Leading a Pilbara Catholic school from 360 to 440+ students | Regional school leadership and staff attraction | ACPPA Board Director (WA)
Why the first one: it leads with a result no other WA principal on LinkedIn can claim, and still includes "Principal", "Catholic" and "Karratha", the words people will search. [ASK MITCH: confirm "Cohost" is the right way to describe his role on the podcast.]
About section
LinkedIn shows roughly the first two lines before "see more", so the opening has to work on its own.
I am the Principal of St Paul's Primary School in Karratha, a Catholic school in the Pilbara that has grown from around 360 to over 440 students and filled every place for 2026 ahead of schedule.
I write about leading a regional school, attracting great teachers to the Pilbara, and building a school where every child is known.
I have spent more than 20 years in Catholic education as a teacher, Assistant Principal, Head of Primary and Principal. After twelve years in leadership roles in Perth, at Padbury Catholic Primary School, Newman College, St Thomas' and St Gerard's, I moved my family north to Karratha in 2025 to lead St Paul's.
What I believe about schools is fairly simple. When children feel safe, valued and known, the learning follows. When staff are supported and have the energy to show up for children, the culture looks after itself. When families trust us, we know we have done our job.
At St Paul's that has meant a thorough induction for every new staff member, a culture built on the idea that people like us do things like this, and a Kindy to Year 12 pathway with St Luke's College. Families in Karratha can trust that their child is known and supported from their first day of school to their last. We are now in discussions about becoming a triple stream school.
Beyond my own school, I am the Western Australian Director on the Board of the Australian Catholic Primary Principals Association (ACPPA), I am active in the Catholic Primary Principals' Association of WA (CPPA), and I cohost the Principals with Principles podcast with Ben Will.
I am always glad to connect with principals and school leaders, teachers thinking about a regional role, and anyone working to build strong communities in the Pilbara.
The first two paragraphs are the ones that show before the cut. [ASK MITCH: confirm roughly 360 was the enrolment when he started in January 2025.]
Featured section
Featured is the row of pinned content near the top of his profile. Only the first two items show without scrolling, so order matters. Pin exactly these four, in this order.
Post 2 from Part 4, the enrolment growth post, once it is live. It is the proof behind the headline. Until then, pin "Nobody truly understands what the role of principal is like, except another principal" in this spot.
The Principals with Principles episode on common mistakes new principals make (Spotify link). Hearing his voice builds trust faster than text, and it shows he is a peer voice beyond his own school.
"What makes a great teacher in 2026?" It is his most reposted post and speaks directly to teachers weighing a move.
The St Paul's employment page on the school website. It turns regional teacher interest into applications. [ASK MITCH: is there a live careers or employment page? If not, skip this one until there is.]
Banner
The banner is the wide image behind his profile photo, 1584 x 396 pixels.
Image
A wide, bright daytime photo of Mitch with a group of St Paul's staff outside the school, with Pilbara red earth or blue sky visible. Staff only, so student consent is not an issue.
Text, right half only
His profile photo covers the lower left on desktop and the centre on mobile.
Line 1, large: "Leading a growing Catholic school in the Pilbara"
Line 2, smaller: "St Paul's Primary School, Karratha | Principals with Principles podcast"
Style
School colours, one small school crest, no other logos. Test it on a phone before uploading, since mobile crops the edges.
Experience entry: Principal, St Paul's Primary School
I lead St Paul's Primary School, a Catholic primary school in Karratha and part of Catholic Education Western Australia.
Since I started in January 2025:
• Enrolments have grown from around 360 to over 440 students • The school reached full capacity for 2026 ahead of schedule • We are now in discussions about becoming a triple stream school • We run a structured induction for new staff, many of whom move from Perth or interstate, with early social events that welcome their families into the community • We continue to build our transition partnership with St Luke's College, giving Karratha families a connected pathway from Kindy to Year 12 • We open our doors two days before each school year so children can meet their teacher and see their classroom before day one
Add two new Experience entries
Board Director (Western Australia), Australian Catholic Primary Principals Association, 2026 to present. [ASK MITCH: start month.]
Cohost, Principals with Principles podcast, with Ben Will. [ASK MITCH: start date and number of episodes so far.]
[ASK MITCH: does he hold a formal role in CPPA WA? If so, add it as its own entry too.]
Settings
Setting
Recommendation
Why
Creator mode
Nothing to change
LinkedIn removed the Creator mode switch in March 2024. Its features are now on for everyone.
Follow as the primary button
Turn on (Settings, Visibility, Followers)
People who do not know him can follow in one click and see his posts. His goal is followers. The tradeoff is fewer incoming connection requests, which his own outreach below replaces.
Hashtags to follow
Skip them
LinkedIn removed profile hashtags in 2024. Following the right people and pages does far more for his feed: CEWA, CPPA WA, ACPPA, ACEL WA and principals he wants to be seen commenting on.
Custom URL
Keep linkedin.com/in/mitchellbristow
It is already clean.
Providing services
Leave off
He is a principal, not a consultant. It would make his profile read like a sales page.
Open to
Leave "Open to work" off. Use "Hiring" only while a St Paul's role is advertised.
The hiring badge is useful during recruitment rounds and looks stale when nothing is open.
Verification
Verify with his school email
The profile says he is not verified. The badge adds trust in search and comments. Mitch has to do this himself.
Weekly 30 minute engagement routine for Mitch
Most follower growth comes from connecting with the right people and leaving comments where they already are, not from posting alone. Every thoughtful comment puts his name and headline in front of someone else's audience.
Tuesday (post day)
10 min
Reply to every comment on his post within the first hour, in full sentences. The first hour matters most, because early comments tell LinkedIn to show the post to more people. Then leave 2 comments on other principals' posts.
Thursday
10 min
Leave 3 comments of two or more sentences that add his own experience. Avoid comments like "Great post". Spread them across WA principals, CEWA leaders, interstate ACPPA colleagues and Pilbara community leaders.
Saturday or Sunday
10 min
Send 15 connection requests, accept pending invitations, and thank anyone new who engaged with the week's post.
That adds up to 5 comments and about 15 connection requests a week, well under LinkedIn's limit of roughly 100 invitations a week.
Who to connect with, in priority order
WA Catholic principals, deputies and heads of primary he is not yet connected to
Government school principals in the Pilbara, Kimberley, Gascoyne and Goldfields
CEWA and diocesan leaders, and ACPPA colleagues interstate
Final year education students and early career teachers in WA (future regional hires)
Pilbara business and community leaders: City of Karratha, the local chamber of commerce, and community teams at major local employers
To find them, search "Principal" and filter by Location: Western Australia.
One limit to know: a free LinkedIn account allows only around 5 connection requests with a personal note each month. Use notes for the highest priority people and send the rest without one, which works fine when there are mutual connections. LinkedIn Premium removes this limit, if he later decides the extra cost is worth it.
Connection request notes
For school leaders (236 characters before names are added)
Hi [Name], I am the Principal at St Paul's Primary School in Karratha and I enjoy connecting with school leaders across WA. I would value having you in my network and learning from the work you are doing at [school]. Kind regards, Mitch
For teachers and education students (234 characters before details are added)
Hi [Name], I am the Principal at St Paul's Primary School in Karratha. I noticed you are [studying teaching at X / teaching at X]. I share what leading a regional school is really like and would be glad to connect. Kind regards, Mitch
Both stay under LinkedIn's 300 character limit once a typical name and school are added.
Part 4: Ten post drafts
One every fortnight from 22 September, with a break over Christmas. The order puts his strongest proof early, the hiring content in Term 4, and the personal reflection on his two year anniversary. Posts 2, 4, 8, 9 and 10 need his answers before they can go live, and the questions in Part 5 are written to collect them in the monthly sessions.
Posting times
Most posts go out at 7:00am AWST on a Tuesday. That is before school for WA staff and 9:00am in Brisbane. Once daylight saving starts on 4 October, it is 10:00am in Sydney, Melbourne and Canberra. Post 10 tests a Sunday evening slot. After four posts, check his analytics and move the time if another slot does better.
Hashtags
Optional, no more than two, at the very end. They do little for reach now, so leave them off if he prefers.
Order
#
Post
Pillar
Format
Post on (AWST)
Session
1
1
The school holidays are not a perk of the job
4. The principal's job
Contrarian take
Tue 22 Sep 2026, 7:00am
Ready now
2
2
From 360 to 440 students
2. Growing a school
Numbers post
Tue 6 Oct 2026, 7:00am
Session 1
3
3
The induction mistake that changed how I lead
3. Great staff
Lesson learned
Tue 20 Oct 2026, 7:00am
Session 1
4
7
What I look for when a Perth teacher applies
1. The Pilbara
Contrarian take
Tue 3 Nov 2026, 7:00am
Session 2
5
5
A question for principals about graduate teachers
4. The principal's job
Question, short
Tue 17 Nov 2026, 7:00am
Session 2
6
6
What Year 6 students worry about
2. Growing a school
Story from the school
Tue 1 Dec 2026, 7:00am
Session 3
7
8
A staff shout out
3. Great staff
Staff shout out
Tue 15 Dec 2026, 7:00am
Session 3
8
10
Two years in Karratha
1. The Pilbara
Personal, short
Sun 17 Jan 2027, 7:30pm
Session 4
9
4
A real Tuesday as a Pilbara principal
1. The Pilbara
Day in the life
Tue 2 Feb 2027, 7:00am
Session 4
10
9
Mistakes new principals make
4. The principal's job
Lesson list
Tue 16 Feb 2027, 7:00am
Session 5
Pillar 4: The principal's job from the insideTue 22 Sep 2026, 7:00am AWST
Post 1: The school holidays are not a perk of the job
FormatContrarian take. Last week of Term 3.
Photo or videoMitch walking through an empty classroom or playground on the last afternoon of term, or staff at an end of term morning tea.
Why it should performThis view has already worked. Ben Will's version drew 69 reactions and 11 comments, Mitch's comment on it was his best writing this year, and every educator will be feeling it that week.
Built fromHis comment on Ben Will's post and his posts on great teachers and the end of the school year.
School holidays are often described as a perk of teaching, and after more than 20 years in schools I believe that view misses what the breaks are really for.
The relational load teachers carry each day is often unseen by people outside education. In the space of ten minutes a teacher might move from a meeting with a parent, to a conversation with a colleague, to supporting a child who is dysregulated, to standing in front of a full class delivering an engaging lesson.
Education is emotional work, because parents bring emotions, students bring emotions, and staff carry their own while working hard to keep classrooms calm and positive. You could think about the job 24 hours a day and still feel there is more to do, which is exactly why it cannot be sustained without proper rest.
At St Paul's I often ask our staff where their energy level is out of ten. As we reach the end of Term 3, I want every one of them to switch off properly, spend time with the people they love and come back ready for Term 4.
The breaks between terms are not a luxury. They are how educators reset, recover and return ready to give their best to the children and communities they serve.
Pillar 2: Growing a school families chooseTue 6 Oct 2026, 7:00am AWST
Post 2: From 360 to 440 students 2 gaps
FormatNumbers post. School holidays.
Photo or videoA wide shot of the whole school at assembly, or a drone shot of the grounds, so the scale is visible.
Why it should performIt is his strongest result and he has never posted it. Principals facing flat or falling enrolments will stop for it. His answers are needed by Friday 2 October.
Built fromOnly the confirmed figures.
When I started at St Paul's in January 2025 we had roughly 360 students, and today we have just over 440, with every place for 2026 filled ahead of schedule.
I share those numbers carefully, because in a Catholic school enrolments are never just numbers. Each one is a family who decided to trust us with their child.
When I look back at what made the difference, [ASK MITCH: the two or three changes he believes mattered most, and one sentence on each.]
Underneath all of it is trust. Families want to know their child will be safe, valued and known, and in Karratha they can see a connected pathway from Kindy through to Year 12 with St Luke's College. When families trust us, we know we have done our job.
We are now in discussions about becoming a triple stream school, which brings real questions about staffing, space and how we keep the feeling of a community where every child is known. [ASK MITCH: the biggest challenge he expects from growing to three streams, in one or two sentences.]
Growth is only worth celebrating if the school still feels like a place where every child belongs, and that is the part I am most determined to protect.
Pillar 3: Attracting and keeping great staffTue 20 Oct 2026, 7:00am AWST
Post 3: The induction mistake that changed how I lead 1 gap
FormatLesson learned as a leader. Term 4, week 2.
Photo or videoNew staff day at St Paul's, or staff and their families at a welcome barbecue.
Why it should performPrincipals are planning 2027 staffing and induction in the first weeks of Term 4. Admitting a mistake builds trust, and the process is practical enough to save and share.
Built fromHis recruitment and end of year posts.
Early in my career I rushed the induction of new staff, and it caused issues later on that taught me how important a clear induction really is.
[ASK MITCH: one or two sentences on what went wrong, for example a new teacher who felt lost in their first term.]
That experience changed how I lead. At St Paul's, induction begins well before any students arrive, because that is when we set expectations and explain how our school operates. We now have a detailed process covering routines, resources and everyday procedures, so new educators feel confident from their first day.
We also teach new staff the St Paul's way. We use the saying that people like us do things like this. People like us greet one another, people like us check in, and people like us go the extra mile.
In Karratha this matters even more, because many of our new staff move from Perth or interstate. We organise social events early, share meals and play sport together, and we welcome their families so they feel part of the community and not only part of the staff.
Belonging supports confidence and wellbeing, so it is my role to help new staff feel valued and the role of the whole team to welcome them.
Pillar 1: Leading a school in the PilbaraTue 2 Feb 2027, 7:00am AWST
Post 4: A real Tuesday as a Pilbara principal 7 gaps
FormatDay in the life. First weeks of Term 1, 2027.
Photo or videoA carousel of 5 to 8 phone photos taken through one day: the gate, a classroom, his desk, something unmistakably Pilbara. Capture them on any normal Tuesday in Term 4 so they are in hand before the break, or on the first Tuesday of Term 1.
Why it should performPeople are curious about what principals actually do, and nobody in his network shows the regional version. It will run 150 to 250 words once his answers are in.
Built fromMostly his answers. Only the ten minute line and the work commitments line come from his earlier posts.
People often ask me what a principal actually does all day, and in a regional school the honest answer is a little bit of everything.
This was a real Tuesday at St Paul's Primary School in Karratha.
[ASK MITCH: the time he arrived and the first thing he did.]
Before the bell I was [ASK MITCH: where he was, for example on the gate greeting families]. In a town like Karratha parents are not always able to be on site because of work commitments, so those few minutes with families matter.
By mid morning [ASK MITCH: a meeting, classroom visit or phone call from that day].
In the space of ten minutes I moved from a conversation with a parent, to a discussion with a colleague, to supporting a child who was having a hard day, to [ASK MITCH: the next thing that landed].
The part of the day most people would not expect was [ASK MITCH: the unglamorous or surprising task that is specific to leading in the Pilbara].
The part I would never give up was [ASK MITCH: the moment that reminded him why he does the job].
[ASK MITCH: one closing sentence on how leading a school in Karratha differs from leading one in Perth.]
Optional hashtags: #RegionalWA #SchoolLeadership
Pillar 4: The principal's job from the insideTue 17 Nov 2026, 7:00am AWST
Post 5: A question for principals about graduate teachers 1 check
FormatQuestion post, short (62 words).
Photo or videoThe ACPPA Board photo from Canberra that ACPPA already published.
Why it should performEvery principal has an answer to this, and each comment pushes the post into that principal's network. It also finally shares the Board news in a post of his own.
NotesTag ACPPA. [ASK MITCH: confirm he is comfortable saying he will share the answers with the Board.]
Earlier this year I joined the ACPPA Board as the Western Australian director, and one of our biggest national conversations is how we prepare new teachers.
To principals and school leaders, especially in regional schools: what is the one thing you wish graduate teachers arrived knowing that university did not teach them?
I will take your answers back to the Board table.
Optional hashtags: #CatholicEducation
Pillar 2: Growing a school families chooseTue 1 Dec 2026, 7:00am AWST
Post 6: What Year 6 students worry about 2 gaps
FormatStory from the school.
Photo or videoYear 6 students on a St Luke's College visit, with media consent, or Mitch with the St Luke's transition lead at the college.
Why it should performA real student moment gives the post heart, and tagging St Luke's College brings in their network.
NotesBuilt from his transitions post. Tag St Luke's College and Chadwick Beins. [ASK MITCH: confirm when the Year 6 transition visits happen.]
At this time of year our Year 6 students start asking the same questions they had on their first day of Kindy: will I make friends, will I be successful, and will I be safe?
[ASK MITCH: a specific moment from this year's move to St Luke's College, such as a first visit or something a student said. No student names.]
Moments like that are why I am so proud of our partnership with St Luke's College. Our staff hand over everything they know about each student, and the team at St Luke's is ready to welcome them, support them and set them up for success from the very first day.
I have worked in primary schools, secondary schools and a Kindy to Year 12 setting. The long standing transition models have served schools well, although I believe we can do it differently and do it better.
In a town like Karratha that sense of continuity matters. Parents are not always able to be on site because of work commitments, and they need to trust that their child is safe, known and supported on a pathway that feels connected from Kindy to Year 12.
When wellbeing, safety and belonging are strong, the academic results follow, and a well planned transition is where that starts for every new high school student.
Optional hashtags: #CatholicEducation #Karratha
Pillar 1: Leading a school in the PilbaraTue 3 Nov 2026, 7:00am AWST
Post 7: What I look for when a Perth teacher applies 1 gap
FormatContrarian take.
Photo or videoA St Paul's teacher coaching a local sports team or volunteering at a Karratha community event, with their permission.
Why it should performTerm 4 is peak hiring season for 2027. The hook pushes back on how most schools hire and speaks directly to teachers weighing a regional move.
NotesBuilt from his recruitment and great teacher posts. If a role is open, the St Paul's employment page link goes in the first comment.
When a teacher from Perth applies for a role in Karratha, their qualifications are the first thing I check and not the thing that matters most to me.
The qualifications and accreditations have to be there, of course, along with the right experience for the role and familiarity with the programs we run.
What I really want to know is who they are outside the classroom. Do they volunteer, play sport or get involved in the arts? Those interests tell me they look after their own wellbeing, and they often become opportunities for our students.
In a regional town this matters even more, because a well rounded person settles into Karratha and into our staff with confidence. [ASK MITCH: a short, anonymous example of a teacher who moved up and thrived because of their life outside school.]
My advice to anyone thinking about teaching, in the regions or anywhere else, is to gain life experience and work with children in different settings. Volunteer at a sports club, become a swim instructor, travel, and build your character and resilience along the way.
As leaders we can teach teachers the curriculum and develop their practice. What matters most is integrity, character and a real love for young people.
Optional hashtags: #RegionalWA #TeachingJobs
Pillar 3: Attracting and keeping great staffTue 15 Dec 2026, 7:00am AWST
Post 8: A staff shout out 3 gaps
FormatStaff shout out.
Photo or videoThe staff member or team at work, with their permission.
Why it should performLast post of the year, so it doubles as a thank you. Tagging the staff member brings in their network, and a culture people can see is what teachers look for before they apply. It will run 120 to 180 words once his answers are in.
NotesBuilt from his "people like us" line. Get the staff member's approval before posting.
Schools talk a lot about culture, and this term the clearest example of ours at St Paul's came from [ASK MITCH: the staff member or team, named with their permission].
[ASK MITCH: two or three sentences on what they did, when it happened, and who it helped.]
At St Paul's we use the saying that people like us do things like this. People like us greet one another, people like us check in, and people like us go the extra mile.
It is my role to help our staff feel valued. Moments like this remind me that the culture of a school is carried by the whole team, not by the principal.
[ASK MITCH: one sentence of thanks in his own words to the person or team.]
Optional hashtags: #CatholicEducation
Pillar 4: The principal's job from the insideTue 16 Feb 2027, 7:00am AWST
Post 9: Mistakes new principals make 4 gaps
FormatLesson list from the podcast.
Photo or videoA 30 to 60 second captioned clip from the episode. Video works better than a still here.
Why it should performNew and aspiring principals are three weeks into their first year at this point. Aspiring leaders save and share numbered lessons, and a reshare from Ben Will puts it in front of his network. It will run 200 to 280 words once his answers are in.
NotesTag Ben Will. The episode link goes in the first comment.
Ben Will and I recently recorded an episode of Principals with Principles on the common mistakes new principals make, and it made me think back to my own first years in the role.
Nobody truly understands what the role of principal is like except another principal, which is why these conversations matter. Here are three of the mistakes we discussed.
1. [ASK MITCH: mistake one, and what he would do instead] 2. [ASK MITCH: mistake two, and what he would do instead] 3. [ASK MITCH: mistake three, and what he would do instead]
[ASK MITCH: which of these he made himself, in one or two sentences.]
If you are a new or aspiring principal, my strongest advice is to find your people early. The colleagues I met through CPPA in my first years as a principal are the same people I still reach out to today when I need perspective or support.
The full episode is on Spotify and Apple Podcasts.
Optional hashtags: #SchoolLeadership #Principals
Pillar 1: Leading a school in the PilbaraSun 17 Jan 2027, 7:30pm AWST
Post 10: Two years in Karratha 1 gap, 1 check
FormatPersonal reflection, short (52 words plus his answer). A test of a weekend evening slot.
Photo or videoA personal photo of Mitch and his family somewhere recognisably Pilbara if he is comfortable with that, or Mitch at a local landmark.
Why it should performIt lands two years to the week after his "new adventure" post, which drew 18 comments. Short, personal posts with a photo are his proven best format, teachers are deciding on regional roles for the year in January, and the offer to talk supports staff attraction.
NotesBuilt from his first day post. [ASK MITCH: confirm he is happy to take messages from people considering a move.]
Two years ago this week I moved my family from Perth to Karratha to lead St Paul's Primary School, and it was a huge move for all of us.
[ASK MITCH: his honest reflection in one or two sentences, including one thing about the town or the school he did not expect.]
To any teacher or school leader weighing up a move to the Pilbara, I am always happy to have an honest conversation about it.
Optional hashtags: #Karratha #RegionalWA
Part 5: Every question to ask Mitch
One session a month, five to ten questions, recorded and transcribed, two posts out of each. Each question is written so that a single honest voice answer becomes a full post with no extra research, and each one fills a marked gap in Part 4. They are grouped by session and ordered so the easiest, most concrete question comes first and the reflective ones come later, so he warms up.
Copies the plain questions only, grouped by session, without the "fills" notes.
How to run a session: record it (phone voice memo is fine), ask the question, then stay quiet. Follow up with "where were you" and "what did that actually look like" whenever the answer is general. The best posts come from a specific moment, a specific person and a specific number, not from a summary.
Session 1: this week, no later than Friday 2 October
Produces Post 2 (6 Oct) and Post 3 (20 Oct). Also clears the profile confirmations so the rewrite can go live.
3
When you started at St Paul's in January 2025, roughly how many students did you have? When did you first realise the school would be full for 2026? Where were you, and who did you tell first?
Fills Post 2, Pillar 2
4
If another principal asked you what actually changed to get from 360 to over 440 students, what are the two or three things you would point to? Give me one real example for each.
Fills Post 2, Pillar 2
8
Triple stream is on the table. What worries you most about getting bigger, and what is the one thing about St Paul's you will not let go of as the school grows?
Fills Post 2 and a future post, Pillar 2
6
What happened when you rushed the induction of new staff early in your career? What went wrong, how long did it take to fix, and what is the first thing you do differently now?
Fills Post 3, Pillar 3
12
Which principals or education people do you actually read on LinkedIn, and whose posts do you think are good? Anyone in Catholic education interstate we should be watching?
Fills the peer benchmark table in Part 2
Profile confirmations (quick yes or no answers, same session)
P
Is "Cohost" the right way to describe your role on Principals with Principles, and when did it start? How many episodes are there so far?
Headline, About, new Experience entry
P
Was it roughly 360 students when you started in January 2025?
Headline, About, Post 2
P
What month did you join the ACPPA Board? Do you hold a formal role in CPPA WA as well?
New Experience entries
P
Is there a live careers or employment page on the school website we can pin?
Featured section, Post 7 first comment
Session 2: mid October
Produces Post 7 (3 Nov) and Post 5 (17 Nov).
5
Tell me about a teacher who moved up from Perth or interstate and really settled in. What did they get involved in outside school, and what did you or the team do in their first few weeks to make them feel at home? No names needed.
Fills Post 7, Pillars 1 and 3
11
What is the one thing you wish graduate teachers arrived knowing that university did not teach them? And are you comfortable saying in a post that you will take other principals' answers back to the ACPPA Board?
Fills and clears Post 5, Pillar 4
9
What is something schools treat as normal that you think is a waste of time, or just wrong? Give me a real example from the last month and what you would do instead.
Future contrarian post, Pillar 4. Bank it for the next run.
Session 3: mid November
Produces Post 6 (1 Dec) and Post 8 (15 Dec).
13
When do the Year 6 visits to St Luke's happen this year? Tell me about one moment from this year's move across, a first visit or something a student said, without naming the student.
Fills Post 6, Pillar 2
2
Think of one staff member or team who did something this term that most parents would never see. What did they do, when was it, who did it help, and are they happy for us to name and tag them?
Fills Post 8, Pillar 3
Session 4: December, before the break
Produces Post 10 (17 Jan) and Post 4 (2 Feb).
10
It is nearly two years since you moved your family to Karratha. Was it the right call? What surprised you about the town, good or hard, and what would you say to a Perth teacher or principal who is thinking about making the same move?
Fills Post 10, Pillar 1
14
If someone thinking about a move to the Pilbara messaged you after that post, are you happy to take the conversation? And are you comfortable with a family photo, or would you rather a photo of you at a local landmark?
Clears Post 10
1
Can you walk me through one normal Tuesday, from when you get to school until you leave? What time do you get in, where are you before the bell, who do you talk to first, and what is the one thing that lands on your desk that nobody outside a Pilbara school would expect?
Fills Post 4, Pillar 1
Session 5: early February
Produces Post 9 (16 Feb) and the first post of the next run.
7
On the podcast you and Ben talked about the mistakes new principals make. Which three stuck with you most, what would you do instead for each, and which one did you make yourself?
Fills Post 9, Pillar 4
15
What is the first thing you noticed walking through the gate on day one of 2027 that was different from day one of 2025?
Opens the next run, Pillar 1 or 2
Question bank for later sessions
Use these when a session runs short or a post needs replacing. Same rule: one specific moment per answer.
Pillar 1: The Pilbara
What does a Perth principal get wrong about running a school up here?
What is the housing or cost of living conversation you have with every new hire?
What has the mining community done for the school that a city school would never see?
Pillar 2: Growing a school
Tell me about a family that chose St Paul's after looking elsewhere. What tipped it?
What did the open day or the "meet your teacher" days change for the nervous kids?
What is one thing you stopped doing because it did not help a single child feel known?
Pillar 3: Great staff
What is the question you ask in every interview that has nothing to do with teaching?
Who on staff surprised you this year, and what did they do?
What made a good teacher leave, and what did you learn from it?
Pillar 4: The job from the inside
What did the ACPPA Board discuss last meeting that every principal should know about?
What is the conversation you had this week that only another principal would understand?
Where is your own energy out of ten right now, and what do you do when it drops?